Collecting data from smartphones to measure customer traffic and deliver world-class retail analytics may seem complicated. There are many ways to collect the data, to manage it and report on it – all of which have their pros and cons.
Without needing extensive technical knowledge, this document will help you make sense of how different solutions compare and will quickly assist you to work out what is fact or fiction.
These questions are simple and should be easily answered by any provider of smartphone-based analytics. I’d recommend you email them to your supplier, or potential supplier, to see how they stack up.
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