KINTO Join Mobility Business Solutions
Gatwick Airport – Incentivised Data-Driven Carpooling
The Problem
- Gatwick Airport is the second busiest airport in the United Kingdom and the eighth busiest in Europe
- It saw 46.1 million passengers passing through in 2018
- A total of 38,000 employees work across the entire airport with 12,000 expected in any 24-hour period
- 10,000 on-site car parking spaces are available for staff
- Most employees have to park around 5 miles away and use the airport bus service, adding up to 1 hour to their daily commute
As one of Europe’s busiest airports and with a staff base of 38,000 employees, the parking situation at Gatwick is colossal. Worse still, so is the congestion on local roads. With such a vast pool of employees driving similar routes to work and at similar times, and most of them travelling in vehicles alone, it is easy to see why such unnecessary pollution is a concern for the airport sustainability team.
The Objective
As part of its initiative to become the UK’s most sustainable airport, Gatwick wanted to incentivise its employees who carpool to work in order to reduce traffic and pollution.
Over time, those drivers who regularly transport the most passengers to and from work were to be given the opportunity to upgrade to a staff car park of their choice. These car parks are located up to one mile closer to the terminal buildings, potentially reducing commuting time by up to 40 minutes each day.
Accurate incentives are only achievable if an employer knows which employees are carpooling, and when, so implementation of the technology was essential to success.
- Gatwick Airport was seeking green initiatives in order to achieve its ambition of being the UK’s most sustainable airport
- It wanted to incentivise priority parking closer to the airport to employees who carpool, helping to reduce their commute times by up to 40 minutes a day
- KINTO Join’s commuter matching algorithm showed that 80% of the workforce could be transported to and from work in pools of three, with colleagues who share similar routes and commute times
- If 20 paid drivers could transport 180 co-workers in a two-hour rush hour period, it would release 180 parking spaces a day
KINTO Join Limited, patented US 1561-0001, 1561-0002.
KINTO Join Limited, patents pending US 1561-0003.
KINTO Join Limited, patents pending GB, Europe, 1561-0001, 1561-0002, 1561-0003.
