Amsterdam Schiphol Airport (AMS) has officially revamped both its online and physical image, introducing the new central brand concept ‘Today is the day’.
The overhaul forms part of a large-scale improvement and investment programme for the airport and includes the implementation of new facades and branding across the airport’s arrival halls, electric buses and, from tomorrow (14 October), on its digital channels.
The new identity is set to be rolled out across the site over the next two to three years, with Schiphol’s departure halls 1, 2 and 3 set to reflect the new branding this Autumn.
Schiphol has stated that the new brand identity aims to offer travellers more calm, clarity and recognisability.
Arthur Reijnhart, Chief Commercial Officer Schiphol, said:The updated brand identity is the visual representation of our ambition. We are bringing clarity and coherence back to the airport, and a sense of calm back to the travel process.
This is an important step towards becoming a high-quality airport. Schiphol is a home for world travellers and, together with all colleagues at the airport, we make that special day of travel possible every day.
The airport’s new identity was created through an integrated collaboration with a number of partners, with the brand strategy having been devised with Eastwood Brand Consultancy and the visual identity designed with Thonik. Brand communication was developed in collaboration with ACE.
