SITA, the Arab Air Carriers’ Organization (AACO) and Amadeus have partnered to explore the use of data and technology to enhance accuracy and provide greater transparency to aviation’s sustainability efforts.
The collaboration will see the pairing of SITA Eco Mission, which draws on aircraft performance and operational data to provide emissions and fuel-burn calculations, with the Amadeus Travel Impact Suite, which aggregates carbon emission calculations from a number of sources and standards.
When combined, the two companies plan to provide the aviation ecosystem with detailed emissions information, allowing travellers to make informed choices and demonstrating how accurate data can support decision-making in the process.
Yann Cabaret, CEO, SITA for Aircraft, said:This partnership reflects the spirit of collaboration our industry needs.
Trust between passengers and airlines begins with transparency. By combining Amadeus’ travel technology solutions with our operational data, we’re exploring how verified information can give airlines and passengers greater confidence in reporting data related to sustainability. It’s an important first step that shows how major players in the industry can come together to drive real progress.
Maher Koubaa, Executive Vice President, Travel Unit, and Managing Director, EMEA, at Amadeus, said:This collaboration adds another trusted emissions calculation source, ensuring the industry has relevant, accurate, and transparent sustainability data. By exploring how verified operational insights can flow into our open, partner-agnostic solution, Travel Impact Suite, we aim to help airlines, travel agencies, corporations, and travelers better understand the environmental impact of each flight.
This empowers them to make more informed choices about which flight to book or which climate actions to take, and to report consistently across channels.
