United has announced the addition of a slew of new features to its mobile app that aim to both save customers time and improve the overall travel experience.
With more than 84% of United travellers using the app on their day of flight, the airline has found that customers appreciate the transparent communication, time-saving and real-time updates offered within the software.
New updates to the app include:
- ‘Virtual Gate’, which gives customers real-time updates about which groups are boarding and provides a progress bar showing how many people have boarded
- The new United Club ‘closest and best’ feature, which recommends nearby United Club locations based on proximity to travellers’ gates and available capacity
- An upgraded mobile bag tracking feature that includes a package-delivery-style tracker showing real-time locations throughout the journey
- Personalised updates including guidance on traveling with strollers or wheelchairs, reminders for required travel documents and biometric boarding options
- Arrival information feature that provide travellers with live local weather conditions, estimated local arrival time and instructions on connecting to rideshare services directly from the airport
Updated AI-supported navigation tools also offer predictions on which features might benefit customers the most during their trip, personalising the experience to each travellers.
David Kinzelman, United's Chief Customer Officer, said:The more information our customers have, the more confident they feel about their trip - and that's particularly important during the holidays.
The United app gives travellers personalised, real-time updates during their entire travel journey, helping our customers feel like they have a personal assistant guiding them every step of the way.
All new features will be rolled out and widely available ahead of the holiday travel period.
