British Airways Trials Digital Wayfinding Tool at London Heathrow

British Airways is trialling a new digital wayfinding tool to help passengers navigate through London Heathrow Airport (LHR).

The new technology provides maps of Heathrow Terminal 5 and Terminal 3, where British Airways operates.

British Airways' new digital wayfinding tool
British Airways’ new digital wayfinding tool

The interactive maps enable passengers to easily locate their departure gate and points of interest such as shops, lounges, bathrooms and restaurants. The tool provides clear directions to navigate the airport layout and provides information on opening times and available items at concessions.

Furthermore, customers who are connecting between flights can use the tool to receive step-by-step instructions and an animated map on how to get from the arrival gate to their connecting flight according to their travel plans.

This system is designed to save time for passengers and reduce anxiety about missing a flight.

Calum Laming, British Airways’ Chief Customer Officer, said:

“We always want to make travelling through the airport as easy as possible for our customers, so we’re really excited to be trialling a new wayfinding tool this summer. The interactive map is simple to use, allowing our customers to easily locate their departure gates and discover nearby restaurants and shops for some last-minute duty-free shopping, and for those customers who are eligible, our lounges. Of course, our fantastic colleagues will still be on hand to help as well.”

The wayfinding tool is now available to all customers travelling through Heathrow Airport.

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