The Port Authority of New York and New Jersey (PANYNJ) and Clear Channel Airports (CCA) are deploying advanced digital media infrastructure across the region’s airports.
As part of this transformation, a new all-digital media network has been installed LaGuardia Airport’s reimagined Terminal C.
PANYNJ and Clear Channel signed a 12-year contract in November 2020 to upgrade the digital displays in Port Authority airports. Clear Channel is currently modernising the advertising programme at Newark Liberty International, John F. Kennedy International, New York Stewart International and LaGuardia.
Port Authority Executive Director Rick Cotton said:It takes state-of-the-art technology to create a world-class airport, and that’s exactly what Clear Channel has provided with its investment in cutting edge digital technology throughout our facilities. Spacious interiors, floor-to-ceiling windows, inspiring public art, iconic restaurants and shops and Clear Channel’s extraordinary digital displays all combine to meet the Port Authority of New York and New Jersey’s new standard in airports: award-winning, best-in-class facilities worthy of the region.
The new all-digital displays in LaGuardia Airport Terminal C include:
- Two 50 foot-wide, 90-degree corner LED soffits
- A 43-foot-wide video wall
- Six large LED displays at key gate-hold areas
- A network of 98-inch ultra-high-definition displays
- Two large format video walls on the descent to baggage claim
- A network of 75-inch portrait ultra-high-definition displays across the arrivals floor
As air travel recovers from the COVID-19 pandemic, PANYNJ states that the growing number of travellers increases the potential for brands to connect with an audience through airport advertising.
John Moyer, SVP, Development, CCA said:The quality of the media Clear Channel is designing and integrating into Port Authority airports is more than world-class and will play a vital role in transforming the passenger and advertiser experience as well as redefining airport media. The new state of the art LaGuardia Terminal C digital media network is elegantly incorporated into the spectacular terminal design and positioned and sized for maximum impact. Unique new 90-degree digital corner locations are also perfect to showcase anamorphic content as well as being among the best media in the region.
