SITA appoints Frank Jaffé Senior Vice President of SITA Global Services, the team behind always-on operations for airlines and airports worldwide.
SITA’s around-the-clock support that airlines, airports, governments and travel customers rely on has new leadership focused on faster, more reliable service. Frank Jaffé has been appointed Senior Vice President, SITA Global Services (SGS), effective 1 June 2026.
SGS provides operational and support services that keep SITA’s technology running for more than 2,500 customers worldwide. Teams operate on the ground at airports and in offices around the globe, supported by 24/7 service command centers in Montreal, Singapore, and Cairo. When passengers move through a terminal without a hitch, that’s SGS doing its job well.
SGS keeps the world’s biggest events running smoothly, from the 2024 Paris Olympics to the annual Hajj. Hajj is one of the largest movements of people on earth, and in 2025 SGS saw customers through it with round-the-clock, hands-on support. Every service commitment met. The same playbook now carries into Hajj 2026 and the FIFA World Cup.
David Lavorel, CEO at SITA, said:Our strength has never been a one-size-fits-all template stamped across the world. It's experts who understand how your operation actually runs, backed by the tools and automation to act before a problem ever reaches a passenger. We bring that local understanding wherever you operate, and it's what our customers have always valued. Frank will make it stronger still.
A Leader Who Has Run Services at This Scale
Frank brings more than 25 years of international experience across global services, engineering, and operations in environments where technology has to stay running. He joins us from Odigo, where as Chief Operating Officer he led a multi-site services organization and shaped service strategy, operational performance, and customer satisfaction alongside Product and Engineering.
Frank Jaffé, Senior Vice President at SITA Global Services, said:Technology only matters when it keeps running, and that takes more than good software. It takes skilled people, supported by centralized, AI–powered operations, working both on the ground, and behind the scenes, ready to act before a problem ever reaches a passenger. That's the heart of managed services: resilience customers can count on, on an ordinary Tuesday and on the busiest day of the year. SITA Global Services delivers that across 300+ airports in more than 100 countries.
Frank also held senior roles at Amadeus, including Vice President, Global Delivery Services, where he led a team of 900+ people across 55 sites and improved efficiency and service quality. His experience also spans engineering leadership, cloud and SaaS transformation, and large international change programs.
Frank takes the helm of a team of more than 1,700 service professionals and field engineers and will be based in Geneva. He will focus on strengthening service quality, simplifying delivery, and better support customer growth.
This article was originally published by SITA.
