GTAA Improves Passenger Experiences with Cisco DNA Spaces

The Greater Toronto Airports Authority (GTAA) is the operator of Toronto’s Lester B. Pearson International Airport.

Toronto Pearson has been named “Best Large Airport in North America serving more than 40 million passengers” for four years in a row by Airports Council International (ACI).

Cisco DNA Spaces
Cisco DNA Spaces not only to improve wireless connectivity at Toronto Pearson, but also to drive new experiences for its passengers

Shoring up Airport WI-Fi

GTAA had long struggled to deliver seamless, reliable Wi-Fi at Toronto Pearson, Canada’s largest airport. The access portal wasn’t user friendly, and the login process was cumbersome. The system frequently timed out during user authentication, resulting in connection failures. And even when users were able to connect, they often experienced frustratingly slow internet speeds due to a backend gateway bottleneck.

Daniela Marchetti, Manager of Digital Solutions at GTAA, said:

“We needed to improve our wireless infrastructure and passenger experience. Our previous solution provided neither data visibility nor operational control, and we wanted a strategic partner who could help us advance our Wi-Fi capabilities over time.”

GTAA found the right partner in Cisco and is now using Cisco DNA Spaces not only to improve wireless connectivity at Toronto Pearson, but also to drive new experiences for its passengers and new outcomes for its vendors and staff.

According to Marchetti, the average Wi-Fi speed in the airport’s terminals has improved from less than 10 Mbps to 60–100 Mbps, and users will soon experience an additional boost when GTAA deploys Cisco Catalyst 9000 Series Access Points. The number of Wi-Fi connection incidents has dropped from more than 1500 per year to less than 100 annually. And troubleshooting those issues now takes 10 minutes instead of an hour.

Marchetti continues:

“Robust Wi-Fi is table stakes for an airport. Passengers expect it to be fast, easy, and secure. We’ve met those expectations, and now we can do so much more.”

Increasing User Engagement

With assistance from Wipro Limited, which helped implement and continues to manage the wireless network, GTAA now has a powerful location platform that provides a wealth of operational insights and engagement opportunities.

Marchetti says:

“We want to deliver the right message to the right user at the right time. Cisco DNA Spaces provides location and context awareness, which will allow us to tailor content and offers for each passenger depending on the terminal they’re in, whether they’re flying domestically or internationally, and other variables.”

The airport’s Wi-Fi portal now provides a user-friendly login experience with seamless authentication. And the wireless network will soon be integrated with GTAA’s CRM system for additional passenger communication and engagement.

Marchetti adds:

“When a user logs into the captive portal, it will trigger an email with helpful information about the airport and contextualized information based on the user’s location and past behaviors. And whether it’s through emails or newsletters, we’ll be able to engage with passengers after they’ve left the airport too.

“Cisco DNA Spaces provides location and context awareness, which will allow us to tailor content and offers for each passenger.”

Expanding Revenue

In addition to improving passenger connectivity and engagement, GTAA is exploring ways to monetize its new wireless network.

Marchetti says the organization is considering sponsorship programs for brands that want promotional visibility within the airport as well as its website, wireless portal, and passenger emails. GTAA can offer passenger insights–based on location, context, and past preferences–to airport vendors and retailers, giving them the ability to engage passengers in real time with promotional offers. And it can use those same insights to advertise and sell airport services and upgrades, such as priority access in security lines, to passengers directly.

Marchetti said:

“In the past, we had a blanket approach where every Wi-Fi user had the same experience and received the same information. We now have the ability to be more personalized and targeted, which is good for our passengers as well as our vendors and partners.”

Cisco DNA Spaces
Cisco DNA Spaces also drive new outcomes for vendors and staff

Extending the Network

Cisco DNA Spaces can also be used to improve employee communication and engagement.

Marchetti said:

“We support thousands of employees and airline staff. With the new Wi-Fi network, we can communicate with all of them, or with certain groups. We can promote onsite vendors and provide wayfinding, as we plan to do for passengers. And we can gain new operational insights that lead to efficiency improvements.”

What’s more, GTAA can use the wireless network to track airport assets, monitor the occupancy of specific areas within the airport, and measure the length of security lines and other queues.

Marchetti adds:

“We have big plans and there are lots of good things to come. Cisco DNA Spaces is a game changer for us.”

This article was originally published by Cisco.

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