Lagardère Travel Retail is proud to announce a strategic partnership with TAV Airports, a member of Groupe ADP, and its subsidiary BTA FOOD & SERVICES through a franchise agreement to introduce the Relay brand to Croatia and Kazakhstan, further expanding the Relay network.
By joining forces, Lagardère Travel Retail and TAV Airports, a member of Groupe ADP, aim to enhance the travel experience for customers with the opening of six new Relay stores including three at Zagreb Franjo Tuđman International Airport in Croatia and three additional ones at Almaty International Airport in Kazakhstan. The partnership leverages TAV Airports’ deep understanding of local consumer needs and Lagardère Travel Retail’s global expertise in Travel Essentials.
These new stores showcase the strengths of the brand’s one-stop-shopping concept. Featuring an attractive design, clear customer journey, the stores have a flexible layout that adapts perfectly to the unique spaces in each airport. Travelers will find a comprehensive range of products, from best-selling travel essentials alongside to locally sourced products, catering to the diverse needs of travelers.
The expansion into Croatia and Kazakhstan brings Relay’s global footprint to 30 countries across all five continents. This growth follows a successful year for the brand, which saw openings in new markets such as Peru in South America and the renewal of strong partnerships in key locations including Paris Aéroport, Auckland airport and Prague Vaclav Havel Airport.
Nathalie Simon, EVP Retail Lagardère Travel Retail, said:We are thrilled to partner with TAV Airports to bring Relay to these new markets. At Relay, we are dedicated to providing advanced convenience to our customers and anticipating travelers' needs. Our new signature, 'Relay, What Moves You,' unveiled earlier this year, reflects our commitment to transforming travel into enjoyable and personalized experiences in an era of fast-paced journeys and ever-changing consumer demands.
Baha Bülbül, CEO – BTA FOOD & SERVICES, said:We are excited to expand our offer mix to passengers with the valuable partnership of Lagardère Travel Retail. The new locations in Zagreb and Almaty airports allow us to serve a broader audience and provide travelers with high-quality products and services that meet their needs on the go.
Lagardère Travel Retail is the number one global leader in Travel Essentials, with a diversified and a multicategory offer and spans more than 2,500 stores in 31 countries. Our extensive portfolio of proprietary and partner brands covers the full spectrum of travelers’ needs.
The MZLZ consortium -including Groupe ADP, Bouygues, Marguerite Fund, IFC, TAV Airports and Viaductholds the right to operate Zagreb Airport until 2042. Zagreb Airport welcomed 2.4 million passengers in the first seven months of 2024, with an increase of 17% compared to the previous year.
The gateway to Kazakhstan’s economic and cultural capital, Almaty Airport served 6.4 million passengers this year, as of the end of July. A new international terminal with a USD 200 million investment was inaugurated in June.
This article was originally published by Lagardère Travel Retail.
