Delta Air Lines and Misapplied Sciences are launching the world’s first PARALLEL REALITY beta experience for customers at Detroit Metropolitan Airport from 29 June 2022.
PARALLEL REALITY allows up to 100 customers to simultaneously view personalised content tailored to their unique journey on a single digital screen. The technology is enabled by a new type of pixel that can project millions of light rays of different colours and brightness, which can each be software-directed to a specific person.
Customers who opt in to the experience will be able to access customised flight and wayfinding information while standing next to other passengers enjoying their own unique experiences.
“This technology truly must be seen to be believed. We can't wait for customers to experience the ease and convenience it can bring to their journeys, especially when paired with the wayfinding and personalisation capabilities of the Fly Delta app. The PARALLEL REALITY experience means customers will no longer have to search for flight and gate information – the personalised journey details the experience delivers is a powerful complement to Delta’s digital tools, the airport innovations we've already put in place and the unmatched service that our employees provide every day.”
The new technology will be situated in Concourse A at Detroit Metropolitan Airport’s McNamara Terminal, just past the security checkpoint. To initiate the experience, ticketed passengers can scan their boarding pass, and those enrolled in digital identity can activate the facial recognition feature.
Customers will then be able to see personalised, in-language messages when they walk past the digital screen.
“The spirit of innovation is a driving force across Delta. We're constantly searching for ways to innovate to improve the customer experience meaningfully. With the PARALLEL REALITY technology, we saw an opportunity to transform another aspect of the airport journey into seamless, personalised and wholly unexpected.”
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Delta Air Line's new Terminal C has opened at LaGuardia Airport, marking the near completion of the entirely reconstructed airport.
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PANYNJ has announced the concessions lineup for Newark Liberty International Airport's new Terminal A development.
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ICAO and the MEVA III Member States have contracted Frequentis to continue the management of its satellite network services until 2025.
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CLT has announced that construction is underway on Phase II of its Concourse A Expansion project, which is scheduled for completion in 2023.
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San Francisco International Airport (SFO) Harvey Milk Terminal 1 has received the AIASF People’s Choice Award for projects over $10 million.
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The FAA has started investing the first 1 billion USD in funding to modernise the US's air traffic control system.
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Phoenix City Council has approved plans to construct a cross-field taxiway at Phoenix Sky Harbor International Airport (PHX).
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Seattle-Tacoma International Airport (SEA) has welcomed the first passenger flight at its new International Arrivals Facility (IAF).
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Airports Council International (ACI) World has published data showing the top 10 busiest airports in the world for 2021.
The Metropolitan Washington Airports Authority is proposing a new concourse at Washington Dulles International Airport.
The Chicago Department of Aviation has announced that the first phase of gate renumbering is complete at O’Hare International Airport T5.
The FAA has dedicated a newly commissioned environmentally sustainable air traffic control tower at Charlotte Douglas International Airport.
DFW has announced the inclusion of four of its key infrastructure projects in the FY22 Federal Appropriations Act.
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Fort Wayne International Airport has opened the first portion of its expanded terminal as a part of the West Terminal Expansion Project.
Washington Dulles International Airport has purchased five Proterra electric buses for use in its fleet of parking shuttles.
Southwest Airlines has opened a new airside complex at DEN, which includes a technical operations aircraft maintenance hangar.
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The FAA has given Mercer County approval for the design and construction of a new passenger terminal at Trenton-Mercer Airport, New Jersey.
Alaska Airlines is testing out new technology to improve the travel experience at Norman Y. Mineta San Jose International Airport.
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SFO has announced that it has received approval from the FAA to use new GBAS technology to assist landing aircraft.
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SEA has unveiled its new International Arrivals Facility, following the completion of the project's construction.
The Port Authority of New York and New Jersey is seeking input from key stakeholders on potential mass transit options at LaGuardia Airport.
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PHX has launched PHX RESERVE, a virtual queueing system that allows passengers to schedule a time to enter the TSA Security Checkpoint.
LAX has announced that a 1.62 billion USD project at the airport's 60-year-old Terminals 4 and 5 is now underway.
San Francisco International has announced that Terminal 1 has become the world's first terminal to earn LEED v4 Platinum certification.
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Brightline has completed Zone 2 for its extension from West Palm Beach to Orlando Airport, bringing an intercity rail service to the airport.
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Seattle-Tacoma International Airport has announced that readiness testing will begin for the airport's new International Arrivals Facility.
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Tampa International Airport's new Central Utility Plant is set to improve the efficiency of the airport's heating and cooling systems.
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Quad Cities International Airport has selected Mortenson to lead construction on Project GATEWAY, the airport's terminal renovation project.
DEN is seeking approval to complete the final phase of the Great Hall Project, which includes significant improvements to Jeppesen Terminal.
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PDX has opened Concourse B, a redeveloped replacement that is bigger and brighter than the previous Concourse A.
DEN has installed 86 new self-bag drop systems developed by Materna IPS as part of the airport's newly renovated Level 6.
AUS has been awarded a Level 3+ Accreditation recognising the airport's achievement of becoming carbon neutral.
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PHL has launched the first phase of its Queue Management System to provide passengers with real-time updates at security checkpoints.
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San Diego International Airport has launched the San Diego Flyer, a free electric shuttle bus between SAN and Old Town Transit Center.
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The Metropolitan Washington Airports Authority has opened two newly constructed security checkpoint buildings Tuesday at Reagan National Airport.
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