by Tiana May
10 Jun 2022
Delta Air Lines and Misapplied Sciences are launching the world’s first PARALLEL REALITY beta experience for customers at Detroit Metropolitan Airport from 29 June 2022.
PARALLEL REALITY allows up to 100 customers to simultaneously view personalised content tailored to their unique journey on a single digital screen. The technology is enabled by a new type of pixel that can project millions of light rays of different colours and brightness, which can each be software-directed to a specific person.
Customers who opt in to the experience will be able to access customised flight and wayfinding information while standing next to other passengers enjoying their own unique experiences.
“This technology truly must be seen to be believed. We can't wait for customers to experience the ease and convenience it can bring to their journeys, especially when paired with the wayfinding and personalisation capabilities of the Fly Delta app. The PARALLEL REALITY experience means customers will no longer have to search for flight and gate information – the personalised journey details the experience delivers is a powerful complement to Delta’s digital tools, the airport innovations we've already put in place and the unmatched service that our employees provide every day.”
The new technology will be situated in Concourse A at Detroit Metropolitan Airport’s McNamara Terminal, just past the security checkpoint. To initiate the experience, ticketed passengers can scan their boarding pass, and those enrolled in digital identity can activate the facial recognition feature.
Customers will then be able to see personalised, in-language messages when they walk past the digital screen.
“The spirit of innovation is a driving force across Delta. We're constantly searching for ways to innovate to improve the customer experience meaningfully. With the PARALLEL REALITY technology, we saw an opportunity to transform another aspect of the airport journey into seamless, personalised and wholly unexpected.”
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San Francisco International (SFO) has received an award for its in-house TaxiVQ app that allows taxi drivers to enter a virtual queue.
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Los Angeles International Airport (LAX) has celebrated the topping out of the Tom Bradley International Terminal Core.
Pittsburgh International Airport (PIT) has unveiled designs for a new connector bridge and tunnel to connect its future landside terminal.
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CWC has completed work on Kansas City International Airport's new single terminal, which will open to passengers on 28 February.
The TSA has contracted Leidos to upgrade its Pro:Vision Advanced Imaging Technology (AIT) at airport security checkpoints.
Orlando International Airport (MCO) has purchased two new Rosenbauer Panther Aircraft Rescue and Fire Fighting (ARFF) vehicles.
San Antonio International Airport (SAT) has revealed the design renderings and a 3D model of its new terminal.
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The Chicago Department of Aviation (CDA) has opened the eastern extension of O'Hare International Airport's (ORD) Terminal 5.
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Los Angeles International Airport (LAX) has electrified the track at the Maintenance & Storage Facility for its APM system.
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Phoenix Sky Harbor International Airport (PHX) has selected the Weitz Company to upgrade its Terminal 4 Baggage Handling System (BHS).
The Transportation Security Administration (TSA) is installing CT security scanners at Rhode Island T. F. Green International Airport.
PANYNJ has announced that Newark Liberty International Airport's (EWR) new Terminal A will commence passenger operations on 12 January.
Philadelphia International Airport (PHL) is installing facial biometric technology to assist US Customs and Border Protection.
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Clayco has been awarded the design-build contract for the East Terminal Expansion project at Fort Wayne International Airport in Indiana.
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Hartsfield-Jackson Atlanta International Airport (ATL) has opened its Concourse T-North Extension in time for holiday travel.
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