The Clock Tower is the iconic centerpiece at the newly renovated Tom Bradley International Terminal at LAX. Part of the Integrated Environmental Media System, this piece of high-definition structural art is a 72-foot tall, four-sided media LED screen built around the Great Hall’s lift tower. The space gains a stunning new dimension thanks to the displays of rich content and eye-catching presentations that entrance passing passengers. The Clock Tower doesn’t just boast the capacity for ‘ambient’ imagery. Its prime position is also used for advertising. Both a work of art and an optimal advertising vehicle, the four-sided centerpiece display provides a compelling combination of immersive content and marketing. The tower can also work in unison with other displays within the airport, complementing and reinforcing the message and, in the Center hall, able to create a fully immersive advertising pool.
To learn more about this displays visit daktronics.com/LAX
The full-color video ribbon displays were selected in consideration of the available space in the ticket canopy as well as the desired design aesthetics.
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