by Airport Industry-News
02 Feb 2022
Miles & More and Fraport Sign Strategic Partnership
From 31 January 2022, Fraport AG will be a strategic partner of Miles & More and then a co-publisher of the awards programme at Germany’s largest aviation hub, Frankfurt Airport. In the future, the merger between Fraport and Europe’s leading loyalty programme for people on the move will enable passengers to earn and redeem miles throughout the airport – whether at retail outlets or Fraport’s own service facilities. The integration of retailers and services will take place successively in the coming years.
“With this unique partnership, we offer our customers special incentives to become a member of the Miles & More programme as well as real added value within in the triad of the brands Lufthansa, Miles & More and Fraport. We achieve this with personalised offers based on analysed customer needs. For us, this joint strategic development creates differentiation and raises promising retail potential with a view to a more far-reaching partnership between Lufthansa and Fraport in the future.”
Partnership with Great Potential
“With this strategic partnership, we are establishing a world-renowned awards programme at Frankfurt Airport that enhances the customer experience and covers the entire passenger travel chain. The merger increases the attractiveness of our airport as a retail location, especially because we can actively recruit Miles & More members and thus build up our own customer base. This expands our retail segment in the long term.”
With their own digital co-brand service card from Miles & More and Fraport, new customers can register for the programme directly at Frankfurt Airport and benefit from the programme advantages. This will gradually include a variety of shops and restaurants, as well as the own service facilities of the airport operator Fraport.
“Frankfurt Airport is the largest hub in Germany for our members. Through our partnership with Fraport, we are significantly optimising the customer journey at the airport and making our programme even more attractive. Our goal is to target additional retail potential through a more focused approach and individual offers on site and, above all, to ensure a special customer experience and increased loyalty in various areas for our members.”
This article was originally published by Fraport AG.
Fraport AG is one of the leading companies in the global airport business and active at 31 airports on four continents (IPO in 2001).
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