World’s Largest Aelia Duty Free Store Opens in Rome
Lagardère Travel Retail and Aeroporti di Roma (ADR) are thrilled to announce the official opening of the largest store of the world-renowned Aelia Duty free brand. Opening after a large-scale refurbishment of the airport’s Hub East terminal, the store focuses on offering unique customer experiences, over nearly 3,000 sqm of commercial surface.
In the brand new environment of Rome Fiumicino’s Hub East terminal (Terminal 1), Lagardère Travel Retail is bringing the globally-recognized, award-winning Aelia Duty Free concept to a new level to create unique experiences for travellers. This opening, which takes place after nearly two years of crisis and at the onset of a fifth wave of the epidemic, is testament to the very strong partnership between Lagardère Travel Retail and ADR. Both partners have worked closely together to achieve their goals and prove that with close collaboration, deep understanding of each other needs and shared values, ambitions can materialize even under the most challenging circumstances.
“It is with great pleasure that today we announce the opening of a new store in the Domestic/ Schengen terminal of Rome Fiumicino Airport. With a total floor area of about 3,000 sqm, it is one of the largest duty free stores in the world and the largest managed by Lagardère Travel Retail. The new store is a clear sign of Lagardère’s trust and faith in the future of the travel retail industry. In partnership with ADR, we went through many successes as well as extremely difficult situations such as the dramatic drop in traffic during the Covid pandemic. Together we completed a very ambitious project and are confident that this new store will strongly contribute to us achieving our goals.”
The store’s key features include:
Finally, the new store offers a broader promotional offer, best sellers and travel exclusives to best support the unique value proposition of Duty Free to travellers and reinforce its competitive price positioning.
“The opening of the largest Aelia Duty Free in the world at Fiumicino airport represents a significant acknowledgment of the airport's potential, as well as an encouraging sign of recovery. This new shop, which is part of the ongoing renovation and expansion plan of Fiumicino, will be the gateway to the new large Domestic/Schengen area scheduled to open next spring, and will contribute to offer passengers the best experience; an experience that, even when it comes to retail, is increasingly oriented towards innovation, customization and engagement.”
This article was originally published by Lagardère Travel Retail.
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